H&M has announced their latest designer collaboration!

The retail store will team up with London-based brand Erdem for an exclusive new collection. Launched in 2005 by Erdem Moralioglu, Erdem designs are known for celebrating the power of beauty by exploring historical references and personal narratives.

Erdem x H&M will feature a full wardrobe of his famously feminine womenswear, an accessories line and, for the first time ever, a collection for men.

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